来源：加州隐私保护局（California Privacy Protection Agency, CPPA / CalPrivacy）官网

案例正文

  • 案号/文号：Case No. ENF25-172-D-DA
  • 机关：加州隐私保护局（CPPA / CalPrivacy）董事会（Board）
  • 日期：公告日 2026-01-08；决定书签署日 2025-12-30
  • 所涉法律：加州《删除法》（California Delete Act）——数据经纪商年度登记义务；另涉及 CCPA 项下数据经纪制度背景
  • 要旨（官方原文照录，2026-01-08 公告）：

“The first decision requires Rickenbacher Data LLC, d/b/a Datamasters, a Texas-based reseller of personal information for targeted advertising, to pay a $45,000 fine for failing to register as a data broker in violation of California’s Delete Act. The decision also orders the company to stop selling all Californians’ personal information.”

“According to the decision, Datamasters bought and resold the names, addresses, phone numbers, and email addresses of millions of people with Alzheimer’s disease, drug addiction, bladder incontinence, and other health conditions for targeted advertising. In addition, Datamasters bought and resold lists of people based on age and perceived race, offering “Senior Lists” and “Hispanic Lists,” as well as lists based on political views, grocery store purchases, banking activity, and health-related purchases. The company engaged in these activities in 2024 without registering with the California Data Broker Registry.”

“As a result of the Board’s decision, Datamasters will stop selling all forms of personal information about Californians, effectively removing it from the marketplace in California.”

（本网译，非官方译本，仅供参考）：董事会第一项决定要求 Rickenbacher Data LLC（d/b/a Datamasters，得克萨斯州定向广告个人信息转售商）就违反加州《删除法》未登记为数据经纪商缴纳 45,000 美元罚款，并命令其停止出售全部加州居民个人信息。据决定书，Datamasters 于 2024 年在未向加州数据经纪商登记处登记的情况下，购买并转售数百万阿尔茨海默病、药物成瘾、膀胱失禁等健康状况人士及基于年龄、感知种族（「长者名单」「西裔名单」）、政治观点、杂货消费、银行活动、健康类消费等类别的姓名、住址、电话与电子邮箱名单。

  • 官方直链：
    • 公告页：https://cppa.ca.gov/announcements/2026/20260108.html
    • 决定书 PDF：https://cppa.ca.gov/pdf/datamasters_order_signed.pdf
  • 法域：美国（加州）