Source: California Privacy Protection Agency (CPPA / CalPrivacy) official website
Collected: 2026-09-24
Official links:
- Announcement (2026-01-08): https://cppa.ca.gov/announcements/2026/20260108.html
- Decision (PDF): https://cppa.ca.gov/pdf/datamasters_order_signed.pdf
Case
- Case/Matter number: Case No. ENF25-172-D-DA (body of the decision; verified 2026-09-24 against the archived original)
- Authority: California Privacy Protection Agency (CPPA / CalPrivacy) Board
- Date: announcement 2026-01-08; decision signed 2025-12-30 (signature page: template “IT IS SO ORDERED this ____ day of ____, 2025” + handwritten “30th December”; corroborated by the same-batch S&P Global digital signature of 2025-12-30; verified 2026-09-24)
- Applicable law: California Delete Act — annual data broker registration duty
- Holding (official text quoted):
“The first decision requires Rickenbacher Data LLC, d/b/a Datamasters, a Texas-based reseller of personal information for targeted advertising, to pay a $45,000 fine for failing to register as a data broker in violation of California’s Delete Act. The decision also orders the company to stop selling all Californians’ personal information.”
“According to the decision, Datamasters bought and resold the names, addresses, phone numbers, and email addresses of millions of people with Alzheimer’s disease, drug addiction, bladder incontinence, and other health conditions for targeted advertising. In addition, Datamasters bought and resold lists of people based on age and perceived race, offering "Senior Lists" and "Hispanic Lists," as well as lists based on political views, grocery store purchases, banking activity, and health-related purchases. The company engaged in these activities in 2024 without registering with the California Data Broker Registry.”
“As a result of the Board’s decision, Datamasters will stop selling all forms of personal information about Californians, effectively removing it from the marketplace in California.”
- Jurisdiction: United States (California)